Legal Writing Guide: Brand Names and Real Locations in Fiction

1. Using Brand Names and Trademarked Terms

You can mention real brand names in fiction if you do not imply endorsement or damage the brand’s reputation.

• Mention brand names naturally without implying endorsement.
• Avoid linking real brand names to illegal activity in stories.
• Use generic terms where possible to prevent legal questions.

2. Writing About Real Public Locations and Businesses

Setting scenes in public locations (like parks or streets) is safe, but avoid portraying real private businesses in a negative light.

3. Identifying Common Defamation and Libel Risks

Ensure fictional characters are not modeled too closely on real living people to avoid potential libel claims.