Virtual Book Tours: Pitching Bloggers and Coordinating Tours
Want a virtual book tour? Learn how to pitch book bloggers, write guest articles, and schedule promotional stops.
Marcus Sterling
Creative Director
"A virtual book tour places your book in front of multiple blog audiences during launch week. Coordinating a tour requires pitching bloggers and scheduling guest articles."
Core Key Takeaways
- Pitching Book Bloggers and Reviewers
- Coordinating Guest Articles and Interviews
- Scheduling Tour Spots and Giveaways
1. Pitching Book Bloggers and Reviewers
Research active bloggers in your genre and pitch them two months in advance, offering review copies and guest post ideas.
- Research and pitch genre-specific book bloggers.
- Offer digital review copies (EPUB) for tour stops.
- Provide blogger teams with interview questions and assets.
2. Coordinating Guest Articles and Interviews
Write guest articles and answer interview questions for each tour stop, linking back to your author platform page.
Ignite Launch Momentum with Data-Backed Promotion
Target genre readers with official BookBub Partner promotions, Amazon Sponsored Ads, advance review copy (ARC) teams, and media PR outreach.
3. Scheduling Tour Spots and Giveaways
Schedule posts across different blogs during launch week, hosting giveaways to drive reader engagement.
The Takeaway
Virtual book tours expand your online presence. The marketing team at Golden Ivory Publishing designs promotional graphics and plans campaigns.
Ignite Launch Momentum with Data-Backed Promotion
Target genre readers with official BookBub Partner promotions, Amazon Sponsored Ads, advance review copy (ARC) teams, and media PR outreach.
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