The 90-Day Book Pre-Order and Launch Marketing Checklist
Organize your book launch. Step-by-step 90-day marketing pipeline to secure reviews, coordinate promotions, and build sales.
Marcus Sterling
Creative Director
"A successful book launch depends on the preparation you do weeks in advance. A structured 90-day pre-order marketing pipeline helps coordinate reviews, promotions, and sales."
Core Key Takeaways
- Phase 1: 90 to 60 Days Before Launch
- Phase 2: 60 to 30 Days Before Launch
- Phase 3: The Final 30 Days and Launch Week
1. Phase 1: 90 to 60 Days Before Launch
Focus on formatting final files, registering ISBNs, setting up pre-order pages, and pitching editorial reviewers (like Kirkus).
- Finalize copyediting and layout formatting checks.
- Set up KDP and IngramSpark pre-order endpoints.
- Submit manuscripts to reputable editorial reviewers.
2. Phase 2: 60 to 30 Days Before Launch
Gather your ARC team, upload digital review copies to NetGalley or Booksprout, and coordinate newsletter promo swaps with other authors.
Ignite Launch Momentum with Data-Backed Promotion
Target genre readers with official BookBub Partner promotions, Amazon Sponsored Ads, advance review copy (ARC) teams, and media PR outreach.
3. Phase 3: The Final 30 Days and Launch Week
Launch paid ads (Amazon/Meta), send newsletters, host virtual giveaways, and follow up with reviewers to ensure reviews post on launch day.
The Takeaway
A disciplined launch checklist drives bestseller success. The marketing team at Golden Ivory Publishing designs launch strategies for authors.
Ignite Launch Momentum with Data-Backed Promotion
Target genre readers with official BookBub Partner promotions, Amazon Sponsored Ads, advance review copy (ARC) teams, and media PR outreach.
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