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Websites 7 min read April 22, 2026

Direct Sales: Selling Books Directly from Your Author Website

Cut out retail fees. Learn how to set up payment checkouts, secure file delivery, and run ebook promos on your own site.

M

Marcus Sterling

Creative Director

"Selling ebooks, print copies, and audiobooks directly from your author website bypasses retail fees, increases your profit margins, and lets you collect reader emails directly."

Core Key Takeaways

  • Setting Up Payment Checkout Platforms
  • Automating Digital File Delivery
  • Shipping Print Copies and Managing Inventory

1. Setting Up Payment Checkout Platforms

Integrate secure checkouts (like Stripe, Shopify, or Lemon Squeezy) to process credit cards and manage global sales taxes automatically.

  • Integrate Stripe or Shopify checkouts for secure payments.
  • Connect file delivery platforms to ship ebooks automatically.
  • Provide bundle options (ebook + audio) to boost sales.

2. Automating Digital File Delivery

Connect file delivery tools (like BookFunnel or Payhip) to send download links to readers automatically, supporting reflowable ebook formats.

3. Shipping Print Copies and Managing Inventory

Use print-on-demand APIs (like IngramSpark or Lulu) to print and ship copies automatically when a reader purchases print books on your site.

The Takeaway

Direct sales build a resilient business. At Golden Ivory Publishing, we design author websites with integrated Stripe and Shopify checkouts.

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