How to Pitch Local Newspapers & Media for Book Publicity
Want local press? Learn how to write press releases, pitch local newspaper editors, and secure radio interviews for your launch.
Marcus Sterling
Creative Director
"Local media outlets are always looking for compelling local stories. Pitching your book launch to local newspapers, radio shows, and bloggers builds credibility and drives local search authority."
Core Key Takeaways
- Writing a Professional Book Press Release
- Pitching Editors and Coordinating Interviews
- Preparing for Radio and Podcast Auditions
1. Writing a Professional Book Press Release
Your press release must outline the book's premise, focus on your local hook, and include contact details, pricing, and launch dates.
- Highlight your local angle (e.g., Kalispell author launches memoir).
- Keep details brief (maximum one page) and attach media kits.
- Include high-resolution cover images and author headshots.
2. Pitching Editors and Coordinating Interviews
Find contact details for local editors. Send personal, tailored pitch emails outlining why your book matters to their readers.
3. Preparing for Radio and Podcast Auditions
Prepare 3 to 5 talking points and sample questions to keep your interview focused, clear, and engaging for listeners.
The Takeaway
Local publicity builds community support. Let the marketing specialists at Golden Ivory Publishing design a custom press launch plan for you.
Bring Your Manuscript to Life with Golden Ivory
Schedule a 1-on-1 publishing consultation to discuss your editorial, formatting, design, and distribution roadmap.