Legal Writing Guide: Brand Names and Real Locations in Fiction
Writing fiction? Learn the legal rules for using real brand names, public locations, and trademarked terms.
Julian Thorne
Senior Managing Editor
"Using real locations and brand names in fiction adds realism to your story, but you must navigate legal rules to avoid trademark issues or libel."
Core Key Takeaways
- Using Brand Names and Trademarked Terms
- Writing About Real Public Locations and Businesses
- Identifying Common Defamation and Libel Risks
1. Using Brand Names and Trademarked Terms
You can mention real brand names in fiction if you do not imply endorsement or damage the brand’s reputation.
- Mention brand names naturally without implying endorsement.
- Avoid linking real brand names to illegal activity in stories.
- Use generic terms where possible to prevent legal questions.
2. Writing About Real Public Locations and Businesses
Setting scenes in public locations (like parks or streets) is safe, but avoid portraying real private businesses in a negative light.
3. Identifying Common Defamation and Libel Risks
Ensure fictional characters are not modeled too closely on real living people to avoid potential libel claims.
The Takeaway
Legal reviews protect your self-publishing business. Golden Ivory Publishing provides editorial reviews and formatting services for authors.
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