Book Press Releases: Writing News Templates that Media Outlets Publish
Launch with news coverage. Learn to write media-ready press releases, pitch local papers, and target journalists.
Marcus Sterling
Creative Director
"A professional press release announces your book launch to the media. Writing a clear news release helps you pitch local reporters and secure news coverage."
Core Key Takeaways
- Writing the Hook and Media Angle
- Adding Author Quotes and Biographies
- Pitching Local Media and Newsrooms
1. Writing the Hook and Media Angle
Start with a strong headline and lead paragraph containing the most important details (who, what, where, and when). Anchor the news to local themes.
- Start with a strong headline and lead paragraph.
- Include publication dates, pricing, and purchase links.
- Highlight local connections to appeal to regional editors.
2. Adding Author Quotes and Biographies
Include quotes explaining why you wrote the book and how it helps readers, adding a short biography at the end.
3. Pitching Local Media and Newsrooms
Email reporters directly, pasting the press release in the body of the email. Keep pitches brief and follow up politely.
The Takeaway
Media coverage builds author credibility. The marketing team at Golden Ivory Publishing designs media kits and writes pitches for authors.
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