How to Use Audible ACX Promo Codes for Launch Traction
Boost audiobook sales. Learn ACX code rules, review distribution channels, and promote codes to build launch ratings.
Eleanor Vance
Head of Digital Production
"ACX provides authors with free promo codes to distribute to readers. Reviewers can redeem these codes on Audible for free copies, helping you build early ratings and launch momentum."
Core Key Takeaways
- Requesting and Organizing Promo Codes
- Distributing Codes to Reviewers and ARC Teams
- Promoting Codes on Social Media and Blogs
1. Requesting and Organizing Promo Codes
ACX generates a batch of promo codes (for the US and UK) once your audiobook is live. You can request more codes once the first batch is redeemed.
- Request promo codes directly inside your ACX dashboard.
- Distribute codes to ARC reviewers or newsletter subscribers.
- Direct readers to post honest reviews on Audible pages.
2. Distributing Codes to Reviewers and ARC Teams
Send codes to your audiobook review team, keeping track of redemptions to ensure codes are used before launch promotions end.
3. Promoting Codes on Social Media and Blogs
Run giveaways or share codes on narration forums (like Reddit voice acting groups) to reach active listeners and build traction.
The Takeaway
Audiobook marketing drives listener sales. Golden Ivory Publishing coordinates review campaigns and manages ACX promotion codes.
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